eCommerce Data Technician

Integrated Marketing Solutions (IMS) offers a range of alternative media management and consulting solutions
IMS is an affiliate of Colony Brands, one of the world’s largest and most successful direct marketing catalog and e-Commerce companies

To support the continued growth of our enterprise, we’re seeking an eCommerce Data Technician to support our digital marketing and eCommerce division
With your foundational knowledge in eCommerce analytics and data management, you will play a key role in ensuring our team has the necessary data to drive marketing and eCommerce decisions.

What You’ll Do
As an eCommerce Data Technician, your primary responsibilities will revolve around the efficient management and analysis of data to support the success of our business
You will be tasked with collecting, organizing, and validating large datasets from various sources such as internal databases, product feeds, and digital marketing platforms
This role will also support our email marketing team to execute campaigns, leverage customer data, and segmentation to ensure our emails are targeted and personalized.

You will be responsible for:
• Developing custom audiences
• Partnering with the Email Development team to assist in promotional email/SMS processes, automations, and triggered programs
• Promotional email data accuracy, selection rules and analysis
• Product feeds for marketing platforms and vendors
• Data feeds such as customer, product and transactional for on-site marketing
• Developing, maintaining, and enhancing digital marketing reports
• Supporting our internal businesses by providing insights and ad-hoc analysis into campaign performance, website visitors, customer data and other marketing tactics