Senior Digital Marketing Manager

Integrated Marketing Solutions (IMS) offers a range of alternative media management and consulting solutions. We are hiring a Senior Digital Marketing Manager to lead the shift to a digital-first marketing strategy. This full-time position reports to the Director of eCommerce, with backing from senior leadership and cross-functional teams. As an influential and intentional business builder, you will be the primary digital marketing liaison for diverse brands across multiple internal departments and partners.

This role requires a strong record of driving marketing results and transformation. Are you seeking a new challenge where you will have the opportunity to leverage your expertise and play a pivotal role in driving the company’s future success as a digital-first marketer? If so, then this role may be a great fit for you!

WHAT YOU’LL DO:
You’ll lead corporate-wide initiatives and be a visible driver of digital transformation across the organization. The Senior Digital Marketing Manager leads a team of eCommerce Strategists and Paid Media Marketers in developing and executing multi-brand ecommerce strategies that deliver on business objectives. This role requires a strong balance of strategic leadership and hands-on expertise, particularly in paid advertising (PPC, display, social, SEO, and emerging digital channels). A critical responsibility of this position is the ability to make data-driven decisions—analyzing campaign performance, identifying opportunities, and guiding optimization strategies that maximize ROI.

Serving as the key connection between brand teams and the ecommerce organization, the Senior Manager ensures that brand stories are translated into impactful digital experiences across all channels while driving performance through insight-led execution. Success in this role is defined by consistently setting aggressive customer acquisition targets and delivering measurable revenue and profit growth through data-driven strategy and disciplined execution.

Strategic Planning & Execution:
• Partner with senior brand stakeholders to understand goals and translate them into actionable digital marketing strategies and roadmaps.
• Guide the team in building, managing, and optimizing campaigns across websites, email, paid media, and on-site merchandising.
• Ensure brand storytelling is effectively translated into high-performing digital experiences.

Paid Advertising Leadership:
• Oversee paid media campaigns across PPC, display, social, and alternative advertising channels.
• Provide strategic direction and hands-on expertise in campaign setup, optimization, and performance management.
• Analyze campaign data to identify trends, opportunities, and actionable insights for improvement.
• Drive a culture of testing, learning, and making data-driven decisions to maximize ROI.

Team Leadership & Development:
• Manage five direct reports, including eCommerce Strategists and Digital Marketers dedicated to paid advertising (PPC, display, social, SEO, and emerging digital media).
• Play a pivotal role in accelerating the company’s shift to a digital-first organization.
• Lead, coach, and develop team members, setting clear expectations and driving accountability for results.
• Provide regular feedback, mentorship, and career development opportunities.
• Create a collaborative, high-performing culture focused on results, innovation, and continuous improvement.

Cross-Functional Collaboration:
• Act as the primary digital marketing liaison for assigned brands, building trusted relationships with brand, creative, merchandising, and catalog teams.
• Coordinate resources across internal departments (email, paid media, web merchandising, IMS marketing, Creative Marketing Services, etc.) to deliver fully integrated campaigns.
• Recommend and champion adoption of new digital tools, technologies, and processes that drive efficiency and growth.

Performance Management & Reporting:
• Oversee tracking and reporting of campaign KPIs across both strategy and paid advertising.
• Deliver actionable insights and strategic recommendations to senior leadership and brand partners.
• Leverage data to identify growth opportunities and continuously optimize channel performance.

WHAT IT TAKES:
We need a highly driven, disciplined, and ethical digital marketing leader. Ideally, you’ll have a bachelor’s degree in marketing, business, or a related field. In addition, we are looking for:

• 7+ years of experience in digital marketing, ecommerce, or related fields; multi-brand and paid media experience strongly preferred.
• 3+ years of experience managing and developing marketing teams, including direct oversight of paid advertising.
• Highly motivated leader with a track record of scaling digital acquisition programs that produce significant business impact.
• Hands-on expertise in executing and optimizing digital advertising campaigns (PPC, display, social, and alternative channels).
• Strong analytical skills with proven experience turning data into actionable strategies.
• Demonstrated ability to make data-driven decisions that optimize performance and drive business results.
• Excellent leadership skills with the ability to influence cross-functional teams and senior stakeholders.
• Exceptional organizational and communication skills with the ability to manage multiple priorities in a fast-paced environment.

Please note:
• This position is not eligible for remote work or Visa Sponsorship.
• This is a fully onsite role located in Monroe, WI.